SEO KPI helps to track the objectives and goals of your SEO campaigns. They are also useful when you want to showcase your SEO efforts and share recent development with executives or clients. SEO KPI is the key to tangibly demonstrating SEO value.
1. Parameters for On-Page SEO KPI–
Unique Title Tag, Target keywords, Meta description, H1/H2 Tag, Image file name, Image Alt Tag, URL keyword, SEO friendly URL, Keywords in the First Paragraph, presence of Iframe/Flash, 301 Redirects, External links, Internal links, Mobile-friendliness, Inclusion of URL in XML Sitemap, Index status, Schema or Structured Data Markups and Core Web Vitals.
2. Off-Page SEO KPI-
Domain authority, Link count, Ranked keywords, Featured snippets, Backlinks, Brand Mentions, Content syndication.
3. SEO Analytics KPI-
Organic CTR, Bounce Rate, Avg page load time, Users, New users, referral traffic, Organic sessions, Organic clicks, Organic orders, Organic revenue, and Assisted organic conversions.
4. SEO Cost KPI-
Cost of SEO tools and software, developer cost, CPA (Cost per acquisition), number of hours spent on SEO campaigns.
