What is Content Marketing?
Blog articles are essential for content marketing. Blogs have become commonplace in the business world and social channels in general. It allows people to access high-quality information for free.
Guest blogging is the most effective content marketing technique to gain visibility and traffic. For startups, guest blogs are indisputably the best way to build their reputation, expertise, and brand awareness. Guest posting is the cornerstone of content marketing, digital marketing, startup marketing, growth hacking, and brand marketing.
To get exposure to a new audience, the business should guest blog not only for websites in their niche but also for other relevant niches in the field of expertise. For example, if the business niche is medical supplies, it should create content and contribute to a blog about lifestyle, yoga, meditation, and healthy living. If the niche is psychology, the business can contribute to blogs about relationships, for example, ‘How to choose your perfect life partner based on your personality type.’
Other forms of content marketing, such as eBooks, videos, podcasts, webinars, infographics, cartoons, quizzes, case studies, etc., can prove to be a more detailed vehicle to share information and convert customers.
eBooks, for example, allow businesses to share an extensive amount of information regarding a specific aspect of the company and its products. Videos are more engaging to potential buyers. Informative videos tend to go viral, bringing traffic and attention to the brand. Videos and podcasts are largely untapped from great forms of content marketing, and using high-quality video and audio content is easier than ever.
Content Marketing can be used with other marketing channels such as Email Marketing. You can offer free eBooks, Whitepapers, DVDs, etc., to users as an incentive to sign-up for your newsletter.
Content marketing is also the building block of a successful SEO strategy to gain authority and credibility in the business niche. It helps to generate quality backlinks and relevant traffic from other websites. Content Marketing is a perfect way to increase search engine rankings, expand the reach and improve business visibility across the web.
***Pro Tip – Use Conjunction fallacy in Content Marketing
People often tend to assume that specific situations and conditions are more probable than general ones. It originates from the belief that the choices presented to them are alternatives, rather than being members of the same set. Due to conjunction fallacy, testimonials, case studies, and specific situational and conditional examples are more appealing than general explanations.
When creating content, provide users with Testimonials that support your explanation about the performance of your product or services. Instead of writing generalized content and data, tell customers how your product solves the problem in specific circumstances. Give an example of how the product resolved the issues of existing customers through case studies and data samples drawn out of the real-life experience of users. ***
Content Marketing entails numerous benefits:
- Content Marketing expands the brand’s visibility, authority, and audience reach. Finding content marketing opportunities can open doors to acquire a new audience by putting useful content that solves the problems of potential customers in front of more people.
- Content Marketing connects businesses to influencers and new people who can help build relationships with other experts, bloggers, and websites in the business niche market. Such business networking and partnerships allow the business to gain more subscribers and ultimately grow.
- Content Marketing gives businesses a platform to demonstrate their expertise and knowledge in the niche. For example, guest blogging signifies that the business opinions and ideas are respected by other websites within the niche.
- Content Marketing helps businesses attain higher conversions by leading visitors to a landing page on the company website through referral traffic.
- Content Marketing is one of the best ways to get backlinks to the website and social media profiles. Backlinks improve domain authority and search engine rankings, increasing overall traffic to the company website.
- Content Marketing boosts social media presence and increases fans and followers count. The business social profiles get more shares, tags, and mentions.
***Pro Tip – Use Contrast effect in Content Marketing
The contrast effect is all about making your content stand out from all other players in the market. People browsing online have a short attention span, and therefore it is essential to create eye-catching content. You can keep the boring general factual details about the product, which doesn’t differentiate your content from others. Instead, focus on specific features that are your USP and trigger an emotional response from the target audience.
Make sure your content, especially product and service description, stands out as much as possible. Use the elements of surprise. Differentiate your product from all other competitors in the market. Add shock value to content with emotional triggers through catchy attention-grabbing captions. It makes your content memorable for readers. Use gifs, images, and infographics to which your audience can easily relate. This would increase engagement and conversions. ***
